Mariya Nurislamova 1st produced her mark being a serial entrepreneur in the elegance-tech Area. In 2014, she co‑founded Scentbird, a fragrance‑membership assistance pitched as the “Netflix for perfumes.” The System immediately scaled to about seven hundred,000 regular monthly subscribers from the U.S. and Canada, supplying access to 800+ designer scents.

Beneath her Management, Scentbird raised above $25 million in enterprise funds, participated in Y Combinator, and have become lucrative by 2019, making yearly income north of $one hundred million with advancement of forty five–50% yr-around-year. Her advice—to "begin little and under no circumstances quit"—has resonated with a lot of rising business owners.

But beginning about 2018, Mariya introduced a parallel side to her persona: spiritual Trainer, intuitive, channel, artist, and writer. Launching the YouTube channel “This can be Mariya”, she regularly delivers guided meditations, energy‑channeling periods, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, plus more. The channel has grown to ~102,000 subscribers and one,200+ films, together with her broader existence across TikTok, Instagram, Spotify, and podcasts achieving roughly 300,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identification—small business CEO by day and spiritual Expert by night—rarely intersected publicly until mid‑2024. That’s when Small business of Style spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several higher… sources of expertise in 3D World earth warfare”.

These sights ignited a wave of on-line backlash:

YouTubers including Keya’s Environment and Zachary Michael publicly mentioned they'd no more do the job with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.

Social media marketing users had been notably appalled by claims that illnesses like cancer or AIDS could possibly be cured in weekly, miscarriage was “a choice,” and Actual physical characteristics (e.g., crooked tooth, hair shade) held spiritual importance.

Nevertheless, Mariya stays resolute. She maintains her spiritual written content is separate from her CEO responsibilities, stating she makes use of only “Mariya” in spiritual channels to protect Scentbird’s manufacturer.

The Power of Duality

Strengths of Mariya’s Approach

Genuine Differentiation
Her fusion of company good results and spiritual observe sets her apart—making a deeply own brand with pathways into membership, retreats, personal periods, and guided ordeals .

Scale and Strategic Self-discipline
Scentbird’s constant growth underscores her capacity to translate eyesight into operational reality, when her spiritual side drives a likewise expansive written content engine.

Group Depth
The regularity and intimacy of her content material—guided meditations, Q&As, and Stay courses—foster potent community bonds amongst followers trying to get spiritual transformation.

Rising Risks & Fractures
Brand name Popularity Chance
The spiritual information has created unease among influencers, clients, and investors who are uncomfortable associating Using these metaphysical narratives .

Articles Liability
Daring wellness claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory groups concerned about misinformation.

Cross‑Id Confusion
Although Mariya insists on separating her two worlds, critics argue the identities mariya nurislamova already overlap—especially as a result of her involvement in Scentbird‑connected content and sponsorships.

Navigating the long run
Strategic Alternatives
Compartmentalize
Mariya could manage a clear boundary—retaining her spiritual identification under a distinct title and System although holding Scentbird separate and brand-neutral.

Integrate
By weaving spiritual and wellness things into her companies—for instance scent + meditation kits—she could lean right into a wellness‑centric brand evolution.

Make clear Messaging
Tonal stability—grounding her spiritual material with steering disclaimers or scaling back again controversial metaphysical statements—could broaden her attractiveness and cut down friction.

Validation as a result of Reaction
Inspite of backlash, Mariya carries on to increase her spiritual ecosystem—from charging $one,111 glastonbury retreats to $one hundred twenty five,000 non-public transformational situations, online channelling classes at $3,000, and her 2021 e-book 72 Keys to Manifestation. Her followers’ good Amazon critiques recommend her knowledge resonates deeply with quite a few seekers .

Closing Choose
Mariya Nurislamova embodies a scarce fashionable archetype: a enterprise-driven CEO with a large-stakes spiritual alter ego. Her journey reflects broader cultural convergence—wherever public figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's achievements attests to her business enterprise savvy.

That is Mariya demonstrates her ability to command attention and Construct deep psychological resonance.

The fact clash concerning these worlds—sparked by metaphysical pronouncements—poses the two chance and prospect.

Regardless of whether she amplifies the convergence or draws company boundaries, Mariya stands at a pivotal crossroads. Her next steps may well redefine what it means to get a founder during the spiritual-tech period—layering ambition with authenticity in a brand-new way.